Content marketing, an increasingly used practice. Content usually costs an amount, so you must return on investment. Just 9 percent of the content on the internet creates SEO traffic. On the whole, when publishing the content on our site, we would see for the first peak in traffic with the newsletter and social networks and, later a lengthy tail of traffic through SEO.
The organic channel is the number one acquisition channel for sites. It creates on average 50% of traffic, whereas the social network channel generates about 5%. Because of keyword stuffing from 2001, we have moved from a very outdated period to a period of AI since 2017, so each time we create content, we have to fulfill the Internet user’s needs.