Off-page SEO also refers as “off-site SEO” refers to the actions taken outside of your website to influence your scores on search engine results pages (SERPs).
Why does the SEO off-page matter?
Enhancing for off-site top results includes optimizing the search engine and user experience of the prominence, relevance, trustworthiness, and authority that effective off-page SEO provides a website still plays a key part in the page’s potential to score. This is achieved by certain reliable sites on the Internet (pages, sites, people, etc.) trying to link to or supporting your website and efficiently “vouching” for the reliability of your content.