Organic search is the search that comes from organic or natural referencing. This search will take the form of one or more keywords or phrases. Organic search will refer to organic referencing or natural referencing. These are all the techniques that make it possible to position a website on targeted keywords or identified queries.
The goal for a company will be to appear as high as possible in the results when their target type a specific query in the search engine, in particular in order to be better known on Google.