Cost Benefit-The clear advantage of organic search is cost-benefit, paid ads guarantee a few targeted visitors for a good start. But with time, the money you are going to spend on clicks can cost you a fortune. Once you have applied the principles of SEO, the organic search traffic is nil, giving your business an edge over its competitors who are confined in an advertising environment.

Credibility-The other reason to advocate organic site traffic is credibility. At this point in the game, as most Internet users know, businesses that take a paid-for-traffic approach to their site often miss the market’s credibility. In targeting organic traffic, you need to be based on effective online marketing  and website design strategies

Competition–When you ensure a natural presence on search engines and dominate the top positions, your competitors will only wear out by employing paid methods to secure their place or share of the search engines at that time – thereby basing on an SEO training program, you will reduce the expense compared to them.

Organic search is opposed to paid search or sponsored links. In paid search, you will pay to appear in targeted queries. In fact, search engines, starting with the first of them, Google differentiates in the results pages between paid links and those resulting from organic search.